Lead Generation:

The Open House Engagement Kit

4 Goals of the

Open House Engagement Kit

Build connection through engagement
Reframe Price Objection "The Offer Guide"
Address Appreciation Concerns "The Real Estate Report Card"
Secure Contact Info by Giving Value

The Offer Guide

The Offer Guide Script

Open House Guest:

“Hey, what do all these flyers and numbers mean?”

Realtor:

“Great question. This home is getting a lot of attention. Strong tunr out a broker's open today and plenty of activity online. So there is a good chance it ends up with multiple offers.

When that happens, it’s less about the list price and more about how you position your offer against other buyers. If it is the right home for My lender, Kurt, and I help our clients map that out so they can compete with confidence.

This Offer Strategy Guide breaks it down. It shows how different offer prices impact your monthly payment and your cash to close, so you’re not just looking at the price, you’re seeing what it actually costs you.

Kurt put together a short video that walks through it. What’s your phone number? I’ll text you the link, and he can even customize one for you."

You Text Them The Live Link: https://mcedge.tv/3huqro

“Perfect. I just sent it over. Take a look, and let me know what questions come up.”

Get the most out of your Kit, follow this simple game plan:

1. Use upright stands:
Flyers laying flat get ignored...and tossed. When they’re displayed upright, people can’t just grab and go… they ask questions instead. (If you need stands, just say the word.)

2. Stick to the script:

The conversation is what turns curiosity into a real opportunity. Keep it simple and natural—this is where the magic happens.

3. Text the Live Link: https://mcedge.tv/3huqro

I’ll text you the live presentation link. Save it in your phone notes so it’s always within reach. Every time someone opens the link, you’ll get an email alert. Yyou know who’s engaged and you’ve got their number for an easy follow-up.