Build Your Value Proposition

Phil M. Jones, Author of "Exactly What To Say for Real Estate Agents"

Focus on 12:30 - 19:55 of the timeline.

"Prescription before diagnosis is malpractice."


Ask More Strategically Curious Questions.

Value it not something that you give, value is something they get. Value is only valuable where it’s appreciated in the moment and it's the value is appreciating over time.

The prospect needs finds it see valuable in the moment and that value continues to rise over a period time.

When your understand the clients goals and fears, you can present value.

 

2 Questions You Must Ask Yourself:

  • 1) Who are the people you were trying to help right now

  • (who are the people you want to target, who are people that you wanna work more with in the future)

 

  • 2) What are the potential problems they may have?

 

If you understand, both those questions you can start to build positioning and packaging statements about how your value can support who you serve and what they need.

 

Start by being with strategically curious questions

Every word that leaves your mouth is either helping you or hurting you. If your words are neutral they are actually hurting you.

Build Specific Value Propositions based your clients expressed needs. Update your value proposition regularly

This is not intended to establish standards or requirements, Agents are advised to seek confirmation and legal guidance that reflects their specific state's regulations and Laws.